Raw diamonds are loved for their untouched, pure state and natural beauty. Their value lies in their antique beauty. In fact, many are unaware of the fact that the cost of the raw diamond actually determines the price of a polished diamond. The Untold Story The cost of cutting and refining a diamond adds only a small percentage to its cost. Even if the diamond gets polished, the polished price...

The “Real is Rare” campaign was launched on Oct. 5, 2016 and is a new take on diamond marketing. The popular concept, “A Diamond is Forever” is replaced by a different view – one that doesn’t necessarily end in getting hitched. Relationships Two kinds of relationships are represented in “Real is Rare,” and both are intended to evoke something more realistic and more familiar to the millennial customers that are...

History For several centuries, Antwerp in Belgium has been in focus in the diamond trade. When Lodewyk van Berken invented a new form of diamond polishing tool, the industry underwent a transformation. This was called the scaif, which facilitated the creation of the stereotypical sparkling, diamond. This attracted the European nobility and other craftsmen to Antwerp. Charles the Bold ordered van Berken to cut and polish the Florentine Diamond. In...

Consumers of jewellery are getting pickier with every passing day. Unique, handcrafted, and rare metals, one-of-a-kind gemstones are widely in demand nowadays. If this is something that strikes your fantasies, a plethora of rough diamonds designs with palladium, green gold and brown gold are up for grab. The density of such jewellery tends to become a part of the person, which is a concept one might not grasp unless they...