Uncut or Rough diamonds are the stones that haven’t passed through any treatment after getting extracted from earth surface. Diamonds that are available in jewelry shops have been cut to get a specific shape and become faceted. They also have been polished. On the flip side, uncut diamonds are unpolished and not cut. They haven’t been changed in any way just after mined. How to Identify Uncut Diamonds? Uncut diamonds...

The word “Diamond” itself evokes several emotions and thoughts. It summons strength as the hardest substance on planet. It is the ideal illustration of commitment that lasts forever. The word “Diamond” is derived from “Adamas” a Greek word, which means “unconquerable” and “indestructible”. Diamonds have also represented protection, power, status and wealth. It plays a very vital role bestowed on the loved one which marks the beginning of new life...

Raw diamonds are loved for their untouched, pure state and natural beauty. Their value lies in their antique beauty. In fact, many are unaware of the fact that the cost of the raw diamond actually determines the price of a polished diamond. The Untold Story The cost of cutting and refining a diamond adds only a small percentage to its cost. Even if the diamond gets polished, the polished price...

The “Real is Rare” campaign was launched on Oct. 5, 2016 and is a new take on diamond marketing. The popular concept, “A Diamond is Forever” is replaced by a different view – one that doesn’t necessarily end in getting hitched. Relationships Two kinds of relationships are represented in “Real is Rare,” and both are intended to evoke something more realistic and more familiar to the millennial customers that are...